The Gen Z’s have arrived and they’re bringing the streaming world to the forefront. If you’ve been hiding under a rock steamer Kai Cenat AKA KC300 might be foreign to you but, to the masses, he’s one of the kings of streaming currently taking residence in the Twitch world.

In the world of content creation one name has been making waves recently and has dominated 2023. As a streamer, content creator, gaming enthusiast, and much more Kai has captivated audiences young and old with his unique blend of charisma, skill and authenticity.

Some of Kai’s streaming milestones would entail his February 2023 sub-athon where he became the 3rd streamer and 1st African American to reach 200,000 subscriptions. During this same sub-athon Kai became Twitch’s most subscribed streamer with over 300 thousand subscriptions in the same month.

Kai has also had star studded streams with the likes of Nicki Minaj, multiple 21 Savage streams, DDG, Blueface and Chrisean with a multitude of others.

At 2024 NBA all star weekend Kai Cenat will be in participation and plans on taking the win home for him and team Shannon Sharpe. After announcing his participation in all star weekend Kai had a press conference on stream detailing what is to be expected of him for the weekend.

All star weekend aside, Kai has just stepped into uncharted territory when he announced on his stream Thursday night that he has been signed to a partnership deal with Nike. After announcing the deal on his twitch stream Kai gave away 30 pairs of Nike shoes to his viewers. Kai claims that Nike is his favorite brand and he’s always dreamed on doing something with them.

At 22 years old this is just the beginning and promising there’s more to come. Stay tuned!